The Real Estate Market Has Changed . . .
"Buyers are far more discriminating, and a large percentage of the homes listed for sale don't sell the first time. It's more critical than ever to learn what you need to know to avoid costly seller mistakes in order to sell your home fast and for the most amount of money.”
The 9 Step System to Get Your Home Sold Fast and For Top Dollar
Selling your home is one of the most important steps in your life. This 9 step system will give you the tools you need to maximize your profits, maintain control, and reduce the stress that comes with the home selling process:
1. Know why you’re selling, and keep it to yourself.
The reasons behind your decision to sell affect everything from setting a price to deciding how much time and money to invest in getting your home ready for sale. What’s more important to you: the money you walk away with, or the length of time your property is on the market? Different goals will dictate different strategies. However, don’t reveal your motivation to anyone else or they may use it against you at the negotiating table. When asked, simply say that your housing needs have changed.
2. Do your homework before setting a price.
Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home, but pricing too high is as dangerous as pricing too low. Remember that the average buyer is looking at 15-20 homes at the same time they are considering yours. This means that they have a basis of comparison, and if your home doesn’t compare favorably with others in the price range you’ve set, you won’t be taken seriously by prospects or agents. As a result, your home will sit on the market for a long time and, knowing this, new buyers on the market will think there must be something wrong with your home.
3. Do your homework.
(In fact, your agent should do this for you). Find out what homes in your own and similar neighborhoods have sold for in the past 6-12 months, and research what current homes are listed for. That’s certainly how prospective buyers will assess the worth of your home.
4. Find a good real estate agent to represent your needs.
Nearly three-quarters of homeowners claim that they wouldn’t use the same realtor who sold their last home. Dissatisfaction boils down to poor communication which results in not enough feedback, lower pricing, and strained relations. Another FREE report entitled, “10 Questions to Ask Before You Hire an Agent” gives you the straight, to-the-point questions you should be asking when you interview agents who want to list your home. You can obtain a FREE copy of this report from my website.
5. Maximize your home’s sales potential.
Each year, corporate North America spends billions on product and packaging design. Appearance is critical, and it would be foolish to ignore this when selling your home. You may not be able to change your home’s location or floor plan, but you can do a lot to improve its appearance. The look and feel of your home generate a greater emotional response than any other factor. Clean like you’ve never cleaned before. Pick up, straighten, unclutter, scrub, scour, and dust. Fix everything, no matter how insignificant it may appear. Present your home to get a “wow” response from prospective buyers. Allow the buyers to imagine themselves living in your home. The decision to buy a home is based on emotion, not logic. Prospective buyers want to try on your home just like they would a new suit of clothes. If you follow them around pointing out improvements or if your decor is so different that it’s difficult for a buyer to strip it away in his or her mind, you make it difficult for them to feel comfortable enough to imagine themselves as owner.
6. Make it easy for prospects to get information on your home.
You may be surprised to know that some marketing tools that most agents use to sell homes (e.g. traditional open houses) are actually not very effective. In fact, only 1% of homes are sold at an open house. Furthermore, the prospects calling for information on your home probably value their time as much as you do. The last thing they want to be subjected to is either a game of telephone tag with an agent or an unwanted sales pitch. Make sure the ads your agent places for your home are attached to a 24-hour prerecorded hotline with a specific ID# for your home which gives buyers access to detailed information about your property day or night 7 days a week without having to talk to anyone. It’s been proven that 3 times as many buyers call for information on your home under this system. And remember, the more buyers you have competing for your home the better because it sets up an auction-like atmosphere that puts you in the driver’s seat.
Read the entire free special report HERE to learn how to ensure a home inspection doesn’t cost you the sale of your home.
SELLERS “ Your Home Sold Guaranteed Or I’ll Buy It Myself!”* To get the details on this Exclusive Guarantee and Get a FREE Special Report that Details this Exclusive Guarantee or to discuss the sale of your home, call Kellar at 864-942-8991 or go to www.GwdGuaranteedSale.com
BUYERS “If You Don’t LOVE The Home You Buy Through Me, I’ll Buy It Back?” Beat out other buyers to Hot New Listings. Receive Priority Access To ALL New Listings That Match Your Home Buying Criteria AND See About My Buyer Satisfaction Guarantee by calling Kellar at 864-942-8991 or go to www.KellarsBuyBackGuarantee.com
YOUR REFERRALS HELP GREENWOOD FAMILIES! We are on a mission to raise $25,000 for Habitat for Humanity to help them in their quest to provide decent, safe, and affordable places for families to live. To do so, we are donating a portion of our income on every sale to their cause. It’s easy to refer those considering making a move. Simply call me at 864-942-8991 or go to www.KLReferralRewards.com
AMBITIOUS REALTORS WANTED – Are you ready to dramatically increase your income? Are you seeking a $100K – $250K career in real estate? Find out how you can achieve that and more. Call Kellar Lawrence at 864-942-8991 or visit www.JoinKLRE.com
